Crazy old Calvin Klein has been known for pushing the sometimes creepy, always overt sexuality in most of their ad campaigns. There’s been young Brooke Sheilds. I remember my uptight mom talking about the commercial with one of her bible study buddies. Because of this commercial my mom wouldn’t let me wear Calvin Kleins, so [...]
More bassackwardness – Superbowl ad slots are huge both in price and in reach, but, as usual the brilliantly slimey and devious marketers of today have discovered how to scam their way way into the superbowl hype. First, you submit an ad that you know won’t be accepted by CBS (either because you’re a broke ass company or your ad sucks) for a superbowl ad spot. Once your ad has been submitted and summarily rejected you start promoting your “BANNED Superbowl commercial”. Well, you do’nt even have to do that – the media will do it for you. Don’t all of these news organizations understand that playing up the banned ad story ends up getting them played? Now remember you haven’t paid a penny to promote this ad which is usually the most expensive part of the whole ad process, and here is where it gets good – don’t do anything, don’t pay anyone, just sit back and watch it take off – for free! A lot of times the banned ads are more fun to watch than the ads that are chosen to run during the superbowl. Because of this new promotion of banned ads I don’t even have to suffer through the superbowl to get my fix of hilarious, risque, naughty, sometimes brilliant slices of tv madness. Marketers are like a plague – it’s starts slowly, creeping insidiously through the ranks until BAM every money making shmo will be submitting their 60 seconds of BS so they too can market their BANNED Superbowl ad. But like others before them, the over-saturated crap market will become clogged and constipated, useless and marketers will have to migrate to the next unsuspecting soon to be over marketed advertising scam.
Rejected or not, Super Bowl ads generate buzz
ca.news.yahoo.com
CHICAGO (Reuters) – The marketing buzz that a Super Bowl television commercial creates is invaluable to advertisers, whether it gets broadcast or not.
With a national audience that could reach an estimated one-third of 300 million Americans on February 7, the National Football League’s championship game is more important than ever for companies and advocacy groups.
With a price tag of almost $3 million for 30 seconds, it can be just as effective for those submitting ads to have a spot rejected as inappropriate and use the attention generated from that to drive visitors and business to their websites.
“A whole cottage industry has grown up out of trying to make use of network turndowns,” said Martin Franks, executive vice president of planning, policy and government affairs at CBS Corp, which is televising the NFL game this year. “It can happen in the middle of July, but obviously this is a wonderfully high-profile opportunity.”
The commercial approval process has come under heavy scrutiny this year since CBS approved an ad sponsored by a conservative Christian group called Focus on the Family. Some U.S. women’s groups have urged the network not to air the ad — which stars college football star Tim Tebow — saying it has a strident anti-abortion rights message.
Industry executives and analysts recognize Internet domain company GoDaddy.com, which annually airs several ads during the Super Bowl as the best at attracting attention for its ads. On Thursday, GoDaddy in a press release invited consumers to view its latest rejected ad at the company website.
“GoDaddy was one of the first advertisers who set out to capitalize on the fact that ads get rejected and that there’s a PR opportunity in that,” said Tim Calkins, marketing professor with Northwestern University’s Kellogg School of Management. GoDaddy is one of the PR masters of the Super Bowl.”
Other companies that have had ads rejected as inappropriate this year include online jobs site CareerBuilder.com and gay male dating site Mancrunch.com. Last year, the People for the Ethical Treatment of Animals (PETA) garnered the spotlight for an ad General Electric’s NBC rejected.
The companies that have been rejected unanimously say they do not submit ads simply to have them rejected, but CBS’s Franks said a rejection and the attention that it generates can be as valuable as paying for a network ad.
“They’ve found a loophole in an otherwise well intentioned process,” he said in an interview.
(Reporting by Ben Klayman. Editing by Robert MacMillan)
Go-Daddy
Doritos
Mancrunch
Banned Abortion Ad
Cheap Club Flyer
The funniest banned superbowl commercial (2008)
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Feb 3, 2010 | Reply
I can certainly see why they weren’t acceptable and they remind me of spammers they simply never give up. Like you said though they certainly get plenty of publicity through YouTube and other sources without having to pay for it.
Feb 3, 2010 | Reply
Those were all great commercials. I do find it interesting that they would reject these ads and yet still have the Tibow ad allowed. If they say they prefer not to do advocacy ads then they shouldn’t allow any of them. Of course it is their network and they can do whatever they want. I wrote about this yesterday on my kidsofqueers.com blog. I’ve always watched the Super Bowl because of the ads and never for the game. I wonder if I could get an ad rejected?