Posted on01 May 2009
I am going to make this post simple and to the point. I am calling out all perfume marketers. I know the recession is hitting us all hard, but, let me give you a bit of advice – quit wasting your money on print ads without the scent strip in magazines! I don’t give a damn what a bottle looks like. I don’t care if it’s Gucci, Versace, or Dior – All I care about is if I like the smell. Now here is where the real problem is. I don’t shop at stores anymore. I hate malls. I buy everything online. I also read every fashion magazine out there because it’s the only way I can get through my 60 minute daily treadmill torture routine. I see all of those beuatiful perfume ads but if you don’t spend the extra money for the perfume strip, what’s the point? I have probably bought 50 different types of perfume because I smelled it in a magazine and I just don’t understand why anyone running a marketing campaign would put a picture of a perfume bottle with NO Scent – I usually get so irritated with these guys that I subliminally hold a grudge. I know I’m pathetic for allowing such a trivial subject to annoy me but it really gets me worked up. I use perfume every day – I love perfume – I like trying new scents – PLEASE if you are a marketer of perfumes don’t waste my time with a print ad unless you give me a scent with it. What’s the point? I have never run out to a store because I SAW a perfume I wanted – but I will jump online in a heartbeat to buy a perfume I smelled in a magazine.
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